b2b lead generation agency

Close deals with decision-makers faster than ever.

Targeting high-value accounts with precision and customizing content to their needs, we drive substantial conversion boosts for your business.

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Target right from the start

We create targeted account lists of the ones who really matter and hit them with personalized campaigns they can’t ignore. No more wasting time on nonessential stakeholders who won’t bite. This way, we get your sales cycle moving faster by focusing on the right people right away.

Tailor your messages with precision

We get into the nitty-gritty of your ICP to uncover specific needs of your target market. Crafting your value proposition to address these industry-specific pain points, we leverage tailored landing pages, creative paid ads, and email and LinkedIn outreach campaigns. The goal? Making sure your intricate product perfectly aligns with the desires of those you’re aiming to win over.

Boost your ROI with targeted personalized offers

We pinpoint exact matches within your niche TAM, ensuring your outreach targets only those with a genuine need for your offerings. You invest only in leads who are ready to convert. By focusing our outreach on a small number of accounts within your ICP, we minimize resources and maximize impact, driving stronger returns.

Elevate conversions by upgrading lead quality

Ditch the scattergun approach. We sharpen your focus, ensuring every marketing move is a step toward higher-quality leads. By refining your strategy to target those who are truly interested, we boost your conversion potential.

Accessing the Unreachable: LeadLanes Pro Connects Boss Transport with C-Suite Decision-Makers for High-Value Projects

How a specialized logistics firm tripled its pipeline for project cargo by reaching previously inaccessible executives.

INDUSTRY:

Logistics Provider

25

Meetings Secured

150%

Growth in pipeline

60%

faster to decision-makers

Read Case Study

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Phoenix Freight Soars Past Outreach Overload: Achieves 70% More Qualified Sales Meetings

How LeadLanes Pro Transformed Cold Call Frustration into a Predictable Flow of Warm Leads for a Montreal-Based Brokerage.

INDUSTRY:

General Freight Brokerage

70%

Sales Increase

50%

faster to decision-makers

15+

new key accounts

Read Case Study

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Market analysis and research

Target segments identification and qualification

Our research specialists analyze target segments, identifying industries and subindustries ripe with high-value potential, to ensure a focused approach.

Then we compile target account lists (TALs), profiling key buying committee personas within your ICP — full names, companies, job titles, buying roles, contact info, annual revenue, and more.

Our team uncovers your target industry’s core pain points and crafts a tailored value proposition that speaks directly to the needs and challenges of decision-makers.

We determine the key decision-maker titles related to those identified pain points and strategically select accounts to target.

A critical audit of current ad accounts helps us develop a new campaign tailored to your unique market position.

ABM campaign preparation

Personalized content asset creation

We develop a comprehensive media strategy, selecting the optimal channels, defining budget allocations, and setting clear targets for demographics, campaign duration, and conversions.

Our team designs tailored email campaigns, customized landing pages, and segment-specific web content. This ensures every interaction with key stakeholders is relevant and impactful, directly addressing their unique needs and aligning with your ICP.

From crafting creative packs for select paid ad channels to conducting A/B testing for optimal layout, we fine-tune every aspect. We offer integration with HubSpot CRM and analytics setup to enable seamless lead capture and performance tracking.

We prepare advertising budgets for all chosen channels, guaranteeing efficient allocation of resources for maximum impact.

Campaign launch

Building meaningful connections with key decision-makers

Using an ABM strategy, we initiate contact with the buying committee, fostering relationships that lead to successful partnerships.

From website launches to targeted paid ad campaigns and LinkedIn outreach, we ensure a coordinated presence across all relevant platforms.

Our strategically timed email campaigns keep your brand top of mind, nurturing leads through personalized communication.

Maintenance and support

Performance tracking for ongoing campaign optimization

Through monthly reports, we offer transparent insights into key metrics and campaign efficacy: impressions, clicks to landing pages, average cost per click, engagement rates, conversions, and more.

Our ongoing lead research and appointment setting analysis help us refine targeting, keeping your pipeline filled with exceptionally high-value leads.

We regularly conduct A/B testing, explore new channels, and develop fresh creatives and messaging to elevate your ABM campaigns. Also, we update content and landing page CTAs so that your online presence remains engaging and conversion focused.

Are we a good fit?

This simple checklist will help you decide if Belkins is the right ABM partner for you.

Your market is limited, and you need targeted, personalized offers.
You require help in launching your new product.
You want to get more value from existing customers.
You aim to enter new markets and segments.
You want to target decision-makers within specific organizations.
Your sales cycle is long, and you want clearer and higher ROI/ROMI.
Your leads don’t convert into high-value appointments.
Despite trying different channels, they haven't quite worked out.

How does your sales development differ from other agencies?

Our SDRs have industry-specific experience. For example, if you work in healthcare, we’ll assign you a specialist with a relevant background. This allows them to dive into your domain and project specifics quickly.  Also, we use an in-house tool to improve email deliverability and ensure your prospects see the lead nurturing emails.

How much time would it take for me to see the results?

Depending on the industry and company size you are targeting, you can see the first appointments within a few weeks, right after we’ve learned your products and/or services and have launched the first email sequences.

How do you report results?

We present you weekly reports on campaigns’ performances in Google Looker Studio during our sync-up calls to reflect real-time and historical data.

What happens if a prospect doesn’t show up for a meeting?

We follow up to discover the reason and reschedule the appointment. However, we do always send your leads a reminder shortly before the call to help prevent this from happening.

Leave the emotionally draining cold calling to us

Find new ways to enrich your pipeline

Have the right strategy and tools to follow up the leads

Get a team with a track record of reaching executives