Effective Date: May 25, 2025 (Last Updated: May 25, 2025)

1. Introduction

Welcome to LeadLanes Pro. We are a lead generation agency specializing in serving the logistics industry, headquartered in Quebec, Canada. This Privacy Policy outlines how LeadLanes Pro ("we," "us," or "our") collects, uses, discloses, and protects Personal Information when you visit our website (the "Website"), when you engage with our lead generation services (the "Services"), or otherwise interact with us.

We are committed to protecting your privacy and handling your Personal Information in an open and transparent manner, in accordance with applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Act respecting the protection of personal information in the private sector, as amended by Law 25.

2. Privacy Officer

We have appointed a Privacy representative who is responsible for overseeing our compliance with this Privacy Policy and applicable privacy laws. If you have any questions about this Privacy Policy or how we handle your Personal Information, please contact our Privacy representative at:

LeadLanes Pro at privacy@leadlanespro

3. Definitions

• Personal Information: Means any information about an identifiable individual, which can include business contact information such as name, title, business email address, business phone number, and other information as defined under applicable privacy laws.
• Data Controller: The natural or legal person who determines the purposes and means of processing Personal Information.
• Data Processor: The natural or legal person who processes Personal Information on behalf of the Data Controller.
• Usage Data: Data collected automatically, either generated by the use of our Website or from the Website infrastructure itself (for example, the duration of a page visit, IP address).
• Cookies: Small pieces of data stored on your device (computer or mobile device).

4. Scope of this Policy & Our Roles

This Privacy Policy applies to Personal Information we collect and process. Our role (as Data Controller or Data Processor) depends on the context:

• As a Data Controller: LeadLanes Pro acts as a Data Controller when we process Personal Information about:
  
  • Visitors to our Website.
  • Our direct clients (logistics firms engaging our Services) and their representatives.
  • Prospective clients and other individuals we interact with for our own business purposes.
• As a Data Processor: LeadLanes Pro acts as a Data Processor when we perform our Services for our clients. In this capacity, we process Personal Information (e.g., business contact details of potential leads in the logistics sector) on behalf of and under the instructions of our clients, who are the Data Controllers of that information. This policy will outline our commitments as a Data Processor in those contexts. Our clients are responsible for ensuring they have the necessary authority and consent to provide us with any Personal Information for processing.

5. Information We Collect

We collect Personal Information for various purposes to provide and improve our Website and Services.

• A. When LeadLanes Pro Acts as a Data Controller:
  
  
  
  • Information You Provide Directly:
    
    • Contact and Identification Information: Such as your full name, email address, phone number, company name, job title, and any other information you provide when you fill out forms on our Website, contact us, subscribe to our newsletters, or engage our Services.
    • Client Account Information: If you are a client, we collect information necessary to manage your account, provide Services, and for billing purposes.
  • Information Collected Automatically (Usage Data & Cookies):
    
    • When you visit our Website, we may automatically collect Usage Data such as your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Website you visit, the time and date of your visit, time spent on pages, unique device identifiers, and other diagnostic data.
    • We use Cookies and similar tracking technologies (beacons, tags, scripts) to track activity on our Website, hold certain information, and improve and analyze our Website. (See Section 7: Cookies and Tracking Technologies).
• B. When LeadLanes Pro Acts as a Data Processor (Performing Services for Our Clients):
  
  
  
  • Business Contact Information of Potential Leads: On behalf of our clients, we collect and process business contact information of individuals who may be interested in our clients' logistics services. This information is typically obtained from publicly available sources, third-party data providers, and direct research. This may include:
    
    • Full name
    • Job title / position
    • Company name and details (e.g., industry, size)
    • Business email address
    • Business phone number
    • LinkedIn profile URL or other publicly available professional profiles
  • We process this information strictly based on the instructions and for the purposes defined by our clients (the Data Controllers).

6. How We Use Your Information

• A. When LeadLanes Pro Acts as a Data Controller:
  
  
  
  • To provide, operate, and maintain our Website.
  • To manage your inquiries and provide customer support.
  • To establish and manage our relationship with you, including client account administration and billing.
  • To send you newsletters, marketing or promotional materials, and other information about LeadLanes Pro's services that may be of interest to you, where we have your consent or it is otherwise permitted by law (e.g., under Canada's Anti-Spam Legislation - CASL). You can opt-out at any time.
  • To gather analysis or valuable information to improve our Website and Services.
  • To monitor the usage of our Website and detect, prevent, and address technical issues.
  • To comply with legal and regulatory obligations.
• B. When LeadLanes Pro Acts as a Data Processor:
  
  
  
  • To perform our lead generation Services for our clients as per their instructions and contractual agreements. This includes:
    
    • Identifying and researching potential leads based on client-defined criteria.
    • Enriching lead data with relevant business information.
    • Performing initial outreach to these leads via email or other agreed-upon channels on behalf of our clients.
    • Qualifying leads and transferring them to our clients.
  • To fulfill our contractual obligations to our clients and for related internal operational purposes.

7. Legal Basis for Processing Personal Information (Primarily under PIPEDA and Quebec Law 25)

• A. When LeadLanes Pro Acts as a Data Controller:
  
  
  
  • Consent: We will generally obtain your consent to collect, use, or disclose your Personal Information, except where otherwise permitted or required by law. Consent may be express (e.g., by signing a contract, agreeing to a clear statement) or implied (e.g., when you provide information to receive a requested service). For marketing communications, we will obtain express consent as required by CASL. You have the right to withdraw your consent at any time, subject to legal or contractual restrictions.
  • Contractual Necessity: To perform a contract with you (e.g., to provide Services you have engaged us for).
  • Legitimate Interests: In some cases, we may process your Personal Information for our legitimate interests, provided these interests are not overridden by your rights and interests.  
  • Legal Obligation: To comply with applicable laws and regulatory requirements.
• B. When LeadLanes Pro Acts as a Data Processor:
  
  
  
  • We process Personal Information on behalf of our clients based on their lawful instructions and in accordance with our contractual agreements with them. Our clients (as Data Controllers) are responsible for establishing the primary legal basis for processing the Personal Information of leads, including obtaining necessary consents.

8. Cookies and Tracking Technologies

Our Website uses Cookies and similar tracking technologies. Cookies are small files stored on your device. We use them to:

• Operate and secure our Website (Essential/Strictly Necessary Cookies).
• Remember your preferences and various settings (Preference Cookies).
• Help us understand how our Website is used and improve its performance (Analytics Cookies).
• Potentially deliver targeted advertising (Marketing Cookies).

Your Choices Regarding Cookies: When you visit our Website, non-essential Cookies (such as those for analytics or marketing) will not be activated by default. We will request your explicit consent for the use of such Cookies through a clear and visible cookie banner or preference center before they are placed on your device. You can manage your Cookie preferences and withdraw your consent at any time by adjusting your browser settings. However, if you do not accept or disable certain Cookies, you may not be able to use some portions of our Website effectively.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

9. Data Retention and Disposal

LeadLanes Pro will retain your Personal Information only for as long as is necessary for the purposes for which it was collected, as set out in this Privacy Policy, to fulfill our contractual obligations, and to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We have established retention schedules for Personal Information. When Personal Information is no longer required for its identified purposes or by law, we will securely destroy or anonymize it in accordance with applicable laws.

When acting as a Data Processor, we retain Personal Information for the period instructed by our clients (the Data Controllers) or as required by our contractual agreements.

10. Data Security

The security of your Personal Information is important to us. We implement appropriate technical, physical, and administrative safeguards designed to protect Personal Information against loss, theft, and unauthorized access, use, disclosure, copying, modification, or destruction. These measures are appropriate to the sensitivity of the information.

However, remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

In the event of a confidentiality incident (data breach) involving Personal Information under our control that presents a risk of serious injury, we will take steps to notify the affected individuals and the relevant privacy regulatory authorities (such as the Commission d'accès à l'information du Québec and the Office of the Privacy Commissioner of Canada) as required by law.

11. Data Sharing and Disclosure

We do not sell your Personal Information. We may share or disclose your Personal Information in the following circumstances:

• Service Providers (Data Processors): We may employ third-party companies and individuals to facilitate our Website and Services, provide services on our behalf, perform service-related tasks, or assist us in analyzing how our Website and Services are used (e.g., cloud hosting providers, data enrichment tools, email outreach platforms, AI service providers, payment processors). These third parties are contractually obligated to protect your Personal Information, are provided with access only to perform these tasks on our behalf, and are obligated not to disclose or use it for any other purpose. We ensure appropriate data processing agreements are in place.
• To Our Clients (When Acting as a Data Processor): We share the lead information we collect and process with the specific client on whose behalf we are performing the Services.
• Legal Requirements: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency), or in the good faith belief that such action is necessary to:
  
  • Comply with a legal obligation.
  • Protect and defend the rights or property of LeadLanes Pro.
  • Prevent or investigate possible wrongdoing in connection with the Website or Services.
  • Protect the personal safety of users of the Website, Services, or the public.
  • Protect against legal liability.
• Business Transactions: If LeadLanes Pro is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred as part of that transaction. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.
• With Your Consent: We may disclose your Personal Information for any other purpose with your explicit consent.

12. International Data Transfers (Addressing Quebec Law 25)

LeadLanes Pro is based in Quebec, Canada. Your Personal Information may be processed and stored in Canada. However, some of our Service Providers (as mentioned above) may be located outside of Quebec or Canada, including in the United States. This means your Personal Information may be transferred to, and maintained on, computers located outside of your province or country where the data protection laws may differ.

When we transfer Personal Information outside of Quebec, we take steps to ensure its protection. In accordance with Quebec's Law 25, before transferring Personal Information outside Quebec, we conduct a Privacy Impact Assessment (PIA) to evaluate whether the information will receive adequate protection in the recipient jurisdiction, equivalent to that provided under Quebec law. This assessment considers the sensitivity of the information, the purposes for which it will be used, the protection measures in place, and the legal framework of the recipient jurisdiction.

We will only transfer Personal Information outside Quebec if our PIA confirms adequate protection, which may include implementing specific contractual safeguards or other measures to ensure the security and confidentiality of your information in accordance with this Privacy Policy and applicable laws.

By using our Website or Services, you acknowledge that your Personal Information may be processed in jurisdictions outside of Quebec, subject to these protective measures.

13. Your Privacy Rights (Under PIPEDA and Quebec Law 25)

You have certain rights regarding your Personal Information, subject to applicable law. These include:

• Right to Access: You have the right to request access to the Personal Information we hold about you and to receive a copy of it.
• Right to Rectification (Correction): You have the right to request that we correct any inaccurate or incomplete Personal Information we hold about you.
• Right to Withdraw Consent: Where we rely on your consent to process your Personal Information, you have the right to withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may affect our ability to provide you with certain services.
• Right to De-indexation (Erasure or "Right to be Forgotten" - Quebec Law 25): In certain circumstances, you may have the right to request that we cease disseminating your Personal Information or that any hyperlink attached to your name that provides access to this information by a technological means be de-indexed.
• Right to Data Portability (Quebec Law 25): You may have the right to request a copy of the computerized Personal Information we have collected from you in a structured, commonly used technological format.
• Right to be Informed of Automated Decision-Making (Quebec Law 25): If we use your Personal Information to render a decision based exclusively on an automated processing of such information, we will inform you of this, the Personal Information used, the reasons and principal factors that led to the decision, and your right to have the information corrected.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the relevant privacy regulatory authority if you believe that we have not complied with our obligations under applicable privacy laws.
  
  • In Quebec: Commission d'accès à l'information du Québec (CAI).
  • Federally in Canada: Office of the Privacy Commissioner of Canada (OPC).

To exercise any of these rights, please contact our Privacy Officer using the contact details provided in Section 2. We may ask you to verify your identity before responding to such requests. We will respond to your request within the timeframes prescribed by applicable law.

14. "Do Not Track" Policy

Our Website currently does not respond to Do Not Track ("DNT") signals from web browsers. We are reviewing our practices regarding DNT signals and will update this policy if our approach changes.

15. Children's Privacy

Our Website and Services are not directed to anyone under the age of 18 ("Children"). We do not knowingly collect Personal Information from Children. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Children without verification of parental consent, we take steps to remove that information from our servers.

16. Links to Other Websites

Our Website may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

17. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" or "Last Updated" date at the top. If the changes are material, we may also provide notice via email or a prominent notice on our Website prior to the change becoming effective.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

18. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact our Privacy representative using our contact form.